Facebook unveils new privacy features

Facebook just announced a new series of privacy settings that will give users much more control over who can see what on the social networking website.

The company's new Publisher Privacy Control will allow you to choose exactly who sees whatever you publish, each time you post something in your News Feed. Facebook is rolling it out slowly to a small group of users, but it will soon be available to everyone.

Here's how Facebook's Chief Privacy Officer Chris Kelly described the changes on a Facebook blog: ``For example, you may want to make some posts available to everyone, while restricting others to your friends and family. You should be able to make that decision every time you share something on Facebook, and soon you'll be able to do this.''

Finally, you can choose, each time you post something, if this is something you want your coworkers, family or friends to see without having to mess around in the confusing privacy interface.

You will even be able to send things directly to just two or three people's walls.

If you're like us, and have created ''groups'' of people, those groups become suddenly more useful.

Boca Raton-based social media site Multiply already had this option when it launched in 2004.

It's not the first time we've seen similarities between the sites.

Multiply had a news feed before Facebook launched its own version.

''Facebook added a lot of features after we had it,'' said Michael Gersh, Multiply's COO.

He added that regardless if Facebook modeled it after them or not, ``people look to others for innovation.''

Either way, we think it's great that Facebook has acknowledged what a pain their privacy settings have been to use.

We're sure this will be a learning curve for most users, as well, considering some people still can't figure out the difference between a wall post and a status update.

We're looking forward to using this feature - and wondering how well it will work to keep certain parts of your Facebook life private.

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